Quick answer: The ten questions that actually separate Central Valley property managers are about the full fee schedule, what the monthly fee excludes, the contract term and cancellation, vacancy marketing, the written screening standard, who performs maintenance, how they communicate, how they keep you compliant with California law, when and how you are paid, and who your day-to-day manager really is. Ask for the answers in writing before you sign.
SUM Property Management offers flat-fee rental management across the Central Valley, and we sit on the other side of this interview most weeks. Owners almost always ask the same opening question — "what do you charge?" — and almost never ask the nine that decide whether the next two years go well. A management agreement hands a stranger your largest asset, your tenant relationships and your legal exposure. It deserves a real interview. Below are the ten questions to ask a property manager before you hire one anywhere from Stockton to Fresno, what a good answer sounds like, and the answer we give.
Key Takeaways
- Ask for the complete fee schedule in writing — the monthly percentage is rarely the whole cost.
- The industry average is 8–12% monthly plus add-ons; SUM is a flat 7%, 50% placement, and $0 setup, renewal, inspection or cancellation.
- A written screening standard applied the same way to every applicant protects you under fair-housing rules.
- Confirm the broker license number yourself on the California DRE site — it takes a minute.
- Ask who your actual day-to-day manager is and how many properties they carry. That one answer predicts your experience.
Print this table, take it to every interview, and fill it in as you go. The pattern shows up fast.
| Ask this | A good answer | Red flag |
|---|---|---|
| 1. What is your complete fee schedule? | A written list of every charge | "Just 8%" with fees revealed later |
| 2. What is not included in the monthly fee? | A short, specific list | "Nothing, we cover everything" |
| 3. What are the term and cancellation terms? | Clear notice period, no exit fee | Long lock-in plus a cancellation fee |
| 4. How do you price and market a vacancy? | Local comps, photos, syndicated listing | "We just put it on Zillow" |
| 5. What is your written screening standard? | Income, credit, rental history, criminal, fair-housing consistent | Screening "case by case" |
| 6. Who does the maintenance? | In-house team or named vendors | Cannot say who shows up |
| 7. How do you communicate, and how fast? | Named contact, portal, stated process | A general inbox nobody owns |
| 8. How do you keep me compliant? | Notices, AB 1482, 21-day deposit accounting | "Our lease handles it" |
| 9. When am I paid, and what reporting do I get? | Set monthly date, owner portal, 1099s | Vague timing, no sample statement |
| 10. Who is my actual manager, and how many doors? | A name and a real number | Refuses to say |
Which questions reveal what a manager really charges?
Start with money, because that is where surprises live. The monthly percentage is the number every company leads with, and it is the number that tells you least.
1. What is your complete fee schedule? Ask for it as a written list, not a conversation. A management company that charges 8% monthly but adds a setup fee, a lease-renewal fee, an annual inspection fee and a cancellation fee can cost more over a year than a flat 7% with none of them. Add up what you would actually pay in a normal year with one tenant turnover and compare that total. Our fee page lists everything on one screen: flat 7% of collected rent, a discounted rate for owners with several properties, 50% of one month's rent one time for placement, and $0 for setup, renewals, inspections and cancellation.
2. What is not included in the monthly fee? The honest version of question one. A manager who answers "nothing, everything is included" is either not thinking or not telling you. Every company excludes something — make them name it. Our breakdown of hidden management costs walks through the charges that most often appear after signing.
3. What is the contract term, and how do I get out? Ask the length, the notice period, and the cost to cancel. Some agreements run a year with a fee to leave early, which means a manager who stops performing in month three still gets nine more months of your rent. A company confident in its work does not need a lock-in. SUM charges nothing to cancel, and you can read the agreement before you commit to anything.
How do you tell whether a manager can actually fill your unit?
Vacancy is more expensive than any fee on the schedule. A month empty on an $1,800 Stockton rental costs more than seven months of a flat 7% fee, so the leasing answers matter more than the pricing ones.
4. How do you price and market a vacancy? You want to hear about local comparable rents rather than a national estimate tool, professional photos, a listing syndicated to the major rental sites, and a real process for handling inquiries and showings quickly. Pricing is a local skill: rents in Weston Ranch, Spanos Park and Brookside are not the same number, and Modesto, Turlock and Lathrop each behave differently. A manager who cannot talk about your submarket by name is guessing.
5. What is your written tenant screening standard? This is the single most important answer in the interview, because the tenant is the product. Ask what they verify and what the thresholds are: income relative to rent, credit, rental history, employment and criminal background, run through a real screening provider. We screen through Experian and CIC and apply the same criteria to every applicant, which is not only better selection, it is how you stay on the right side of federal fair-housing rules. Any manager who screens "case by case" is creating risk that lands on you, the owner.
Want these answers from us in writing before you commit to anything? That is exactly what an intro call is for.
Who answers the phone when something breaks at 9pm?
Maintenance is where owners quietly lose money and tenants quietly decide whether to renew. Two questions cover it.
6. Who actually does the maintenance work? Ask whether the work is handled by an in-house team or subcontracted, who is dispatched for an after-hours call, and what dollar amount they can spend without calling you first. That approval limit belongs in the agreement in writing. SUM handles maintenance in-house with our own team, so we know who is walking into your property and when. You should also ask how repairs are documented — photos before and after are normal, and they matter later if a deposit deduction is ever disputed.
7. How will you communicate with me, and with my tenant? Ask for the specifics: who is your named point of contact, what happens when they are on vacation, is there an owner portal, and how do tenants reach the company after hours. A manager who cannot describe the process will not have one. Ask about privacy too — your tenant should never end up with your personal phone number, which is one of the reasons owners hire out in the first place. See our full services list for how the day-to-day actually runs.
How do you know they will keep you legal in California?
California rental law is unforgiving and it is your name on the property. The manager's competence here is worth more than a point of fee difference.
8. How do you keep me compliant with California rental law? Listen for specifics rather than reassurance. AB 1482, the Tenant Protection Act, caps annual rent increases at 5% plus local CPI to a 10% maximum and requires just cause to end most tenancies after 12 months — and a single-family home owned by a natural person is generally exempt, but only if the tenant was served the specific written exemption notice. Under AB 12 the security deposit cap is one month's rent for most landlords since July 1, 2024, and deposits must be returned with an itemized statement within 21 days of move-out. Notice periods — the 3-day pay-or-quit, the 24-hour entry notice, 30- and 60-day termination notices — have to be served correctly or they fail. A manager who cannot walk you through those without looking them up should worry you. Ask, too, for the broker's DRE license number and verify it yourself.
9. When do I get paid, and what reporting comes with it? Ask for a set monthly disbursement date, an owner portal showing income and expenses in real time, monthly statements, year-end summaries and 1099s, and confirmation that tenant deposits are held in a separate trust account rather than mixed with operating money. Ask to see a sample owner statement on the first call — a company proud of its reporting will send one immediately, and one that stalls is telling you something.
What should you ask about the people, not the company?
10. Who is my actual property manager, and how many properties do they handle? You are not hiring a brand, you are hiring a person who will answer the phone. Ask for the name, how long they have been with the company, and how many doors they carry. Ask whether the people running the company own rentals themselves — an owner-operator understands a vacancy differently than an employee does. We are landlord-owned, we own rentals in this valley, and every property is treated the way we treat our own. Two of our other guides go deeper on the choice itself: how to choose the best property manager in Stockton and self-managing versus hiring one.
What SUM costs
| Service | What you pay |
|---|---|
| Monthly management | Flat 7% of collected rent |
| Multiple properties | Discounted rate |
| Tenant placement | 50% of one month's rent (one-time) |
| Setup / renewal / inspection / cancellation | $0 |
| Maintenance | In-house team |
| Screening | Experian & CIC, written standard |
| Compliance | Included (AB 1482 notices, 21-day deposit accounting) |
| Rent collection | Online, or cash at CVS / 7-Eleven / Walmart |
Compared against the 8–12% plus add-ons that is the industry average across the Central Valley, the flat structure is easier to check — which is the whole point of asking these questions in the first place.
Making the call
Interview two or three companies, ask the same ten questions, and write the answers down. The differences will not be subtle. The manager who answers plainly, sends the fee schedule and a sample statement without being chased, and names the person who will handle your property is almost always the one to hire — and the one who deflects on cancellation terms or screening criteria has told you what you needed to know. SUM Property Management is landlord-owned, based here in the valley, and operates under CA DRE Broker #01004922. If you would like straight answers to all ten in one call, book a free consultation, call or text (209) 299-2100, email info@sumpropertymanagement.com, or use our contact page.